Thursday, Sept 14

6:00 PM – Doors Open

The Strumbellas
Ian Foster
Sherman Downey

September 14
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Friday, Sept 15

6:00 PM – Doors Open

Burton Cummings & Band
Billy & The Bruisers

September 15
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Saturday, Sept 16

1:00 PM – Doors Open

Sloan – 9:00 PM
Brothers in Stereo
Mick Davis & Thin Love


September 16
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September 17, 2017

11AM to 12PM
Registration begins at 10:30AM
Tickets: $20 – Click here to buy online

Featuring the music of Property

September 17
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Sunday, Sept 17

6:00 PM – Doors Open


September 17
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Wednesday, Sept 20

6:00 PM – Doors Open


September 20
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Thursday, Sept 21

6:00 PM  – Doors Open

July Talk
Willie Nile

September 21
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Friday, Sept 22

6:00 PM – Doors Open

Dean Brody
The Road Hammers
Kelly Prescott

September 22
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Saturday, Sept 23 - Matinee

Matinee All Ages Show

12:00 PM – Doors Open

Earle and Coffin
Dana Parsons Trio
Dave Mundy & Callum Latta
Lori Cooper Band

September 23
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Saturday, September 23 - Evening

6:00 PM – Doors Open

Big Sugar
Denis Parker & John Clarke

September 23
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Sunday, Sept 24 - Matinee

Matinee All Ages Show

12:00 PM – Doors Open

Heather Bambrick Quintet
East Coast R&B All Stars w/ Jody Richardson
Barbra Lica Quintet

September 24
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Sunday, September 24 - Evening

6:00pm – Doors Open

The Philosopher Kings
Chris Kirby Band
Janet Cull and the Native Side

September 24
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Festival Information


August 10, 2017

The Brigus Production Company is excited to announce the names of the next two artists for the inaugural Iceberg Alley Performance Tent occurring in St. John’s from September 14-24, 2017.

Burton Cummings is that rare artist who has transcended time, genres and generations with a body of work that continues to resonate with fans both old and new. His voice has been rated among the finest in rock music and his extensive catalogue of songs is the envy of his contemporaries. Burton continues at the top of his game as a performer, singer, songwriter and recording artist second to none. Commonly referred to as Canadian Rock ‘N Roll royalty, Burton Cummings will be performing with local favourites Billy & The Bruisers in the Iceberg Alley Performance Tent on Friday, September 15th. General admission ($56.50 + taxes and fees) and VIP ($100.00 + taxes and fees) tickets will go onsale Thursday, August 10th at 12:00pm NST.

Juno award winning Canadian alternative rock band July Talk will take to the Iceberg Alley Performance Tent stage on Thursday, September 21, 2017. With a reputation for explosive live shows, July Talk has toured extensively since the release of their debut album in October 2012 playing the biggest festivals around the world. General admission ($35.00 plus taxes and fees) and VIP ($70.00 + taxes and fees) tickets will go onsale Thursday, August 10th at 12:00pm NST

Corporate support for this year’s Festival comes from Coors Light, JAG Hotel, Steele Communications and newly named partners North Atlantic Orangestores and Iceberg Vodka.

August 4, 2017

The Brigus Production Company is proud to announce the launch of the inaugural Iceberg Alley Performance Tent to be held in the culturally historic Quidi Vidi area in the City of St. John’s from September 14-24, 2017. Nightly performances will feature artists and bands that appeal to a wide variety of genres and tastes; from alternative pop favourites The Strumbellas, to one of the most successful Canadian bands in the 1990s Sloan, to JUNO and multiple CCMA Award winning artist Dean Brody with support from The Roadhammers. Additional performances will come from multiple JUNO award winners the Arkells and a reunion concert featuring local favourites Crush and Timber. The Festival will conclude with a partnership with the 2017 Wreckhouse International Jazz and Blues Festival that will bring Big Sugar and other great jazz and blues acts to the stage.

The one of a kind venue will have a capacity of over 2,000 patrons under a 25,000square foot “big top” to negate the weather factor and create an intimate and interactive environment second to none. Brigus Production President John Steele commented that “we are committed to creating an annual event that will showcase the unique culture, traditions and heritage of Newfoundland and Labrador alongside internationally acclaimed entertainment. The event will be designed to maximize economic impact through visitations and the promotion of our Province as an authentic experience destination” Corporate support for this year’s Festival comes from Coors Light, JAG Hotel and Steele Communications.

Tickets for the 2017 Iceberg Alley Performance Tent will go onsale Saturday, August 5th at noon at participating North Atlantic Petroleum Orangestores across the Province or by purchasing online at

concert grounds

Brigus Production Company Limited

390 Kenmount Road
St. John’s, Newfoundland and Labrador
A1B 3P9

Twitter: @IcebergAlleyNL

For ticketing customer service, please contact eTixNow at 1-877-ETIX-NOW.

Founding Partners

Coors LightJAG HotelNA Orange StorePepsiIceberg VodkaPenney Mazda

Media Partners


Vendor Alley

Soul Azteka

Food Truck Partners